Will Slover

Digital Marketing Manager / Media Specialist

Digital Marketer specializing in campaign development, go-to-market strategy, and product marketing. Promoted within 24 months due to strong performance and organizational impact – ahead of schedule by 12 months.

WORK EXPERIENCE
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Digital Marketing Manager      2021 – Present

Oglethorpe INC Tampa, FL

• Manage a 12-member cross-functional team and coordinated with senior business partners toward the successful optimization of company websites.
• Develop and execute campaigns across paid search, display, and programmatic marketing channels for a healthcare company, resulting in a 35% increase in lead conversions and $7.5M in pipeline revenue.
• Coordinated with the Director of Marketing to define digital advertising strategy for products and services to enhance market penetration.

Digital Marketing Specialist         2019 – 2021

Oglethorpe INC Tampa, FL

• Managed a process for digital pay-per-click advertising programs using Google AdWords and YouTube
• Utilize industry-standard video editing software including Adobe Premiere and Blender to produce high-quality video content. Apply advanced editing techniques and creative approaches to enhance visual storytelling and deliver engaging videos. Proven track record of successfully creating and delivering video projects that meet or exceed client expectations.
• Analyzed $50K of monthly marketing spend data to optimize audience, creative and copy of campaigns; increased conversion by 25% MoM and decreased cost per acquisition by 35%
• Develop graphics designs and create visually appealing content using Adobe Illustrator and Photoshop. Apply design principles and techniques to produce high-quality digital graphics for various projects.
• Produced monthly performance reports for SEM programs utilizing reporting tools such as Google Analytics; determined key metrics that were of primary importance and provided trending data to compare results month-by-month.
• Administered development of comprehensive multi-channel digital advertising programs, written proposals and presentations based on analysis of long-term goals and available budget.